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1 product assortment
Mktg -
2 product mix
Mktgthe variety of product lines that a company produces, or that a retailer stocks. Product mix usually refers to the length (the number of products in the product line), breadth (the number of product lines that a company offers), depth (the different varieties of product in the product line), and consistency (the relationship between products in their final destination) of product lines. Product mix is sometimes called product assortment. -
3 productassortiment
• product assortment• product line• product rangeNederlands-Engels Technisch Woordenboek > productassortiment
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4 surtido de productos
• product assortment• product mix -
5 ассортимент продукции
1) Engineering: production line, product portfolio2) Economy: assortment of commodities, assortment of production, commodity mix, manufacturing range, product family, production range, range of commodities3) Accounting: range of products, sales mix4) Forestry: full mill bid5) Business: product combination, product mix, product range6) EBRD: product slate, production spectrum7) Quality control: scope of supply8) Chemical weapons: assortment (of products), range ( of products), variety (of products)9) Marketology: product assortmentУниверсальный русско-английский словарь > ассортимент продукции
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6 товарный ассортимент
1) General subject: product portfolio, stock list2) Law: commodity coverage3) Economy: commercial variety of goods, line of merchandise4) Advertising: choice set, product assortment, product choice set, product line, product lineup, product range5) Business: assortment of goods, commercial range of goodsУниверсальный русско-английский словарь > товарный ассортимент
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7 величина товарного ассортимента
Advertising: length of product assortment, product line lengthУниверсальный русско-английский словарь > величина товарного ассортимента
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8 глубина товарного ассортимента
Advertising: depth of product assortmentУниверсальный русско-английский словарь > глубина товарного ассортимента
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9 ассортиментная политика
ассортиментная политика
Формирование ассортимента продукции в зависимости от потребностей рынка, финансового состояния предприятия и его стратегических целей. Ассортиментная политика обычно преследует долгосрочные цели, например, компания может сохранять свое присутствие на рынке, не приносящее прибыли в настоящий момент, ради будущих успехов.
[ http://www.lexikon.ru/dict/fin/a.html]Тематики
EN
Русско-английский словарь нормативно-технической терминологии > ассортиментная политика
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10 assortiment
• assortment• line• product line -
11 Sortiment
Sortiment n 1. GEN assortment of goods, choice, range of goods; 2. V&M line (Lieferprogramm)* * *n 1. < Geschäft> assortment of goods, choice, range of goods; 2. <V&M> Lieferprogramm line* * *Sortiment
assortment, collection, choice, range [of goods], line of products, product line, sales mix (US), set;
• breites Sortiment varied assortment;
• gemischtes Sortiment mixed assortment;
• gesamtes Sortiment full line;
• weit gestreutes Sortiment wide variety of product lines;
• großes Sortiment wide ranges of items;
• unvollständiges Sortiment broken assortment;
• verwandtes Sortiment complementary line;
• vollständiges Sortiment whole range of articles;
• Sortiment des Einzelhandels retail line;
• großes Sortiment an Mustern wide range of samples;
• breites Sortiment an Waren diversification of products;
• größtmögliches Sortiment anbieten to hold the widest possible range of stock;
• umfangreiches Sortiment führen to deal in a variety of goods. -
12 Warensortiment
Warensortiment n 1. GEN assortment of goods; 2. V&M array of products* * *n 1. < Geschäft> assortment of goods; 2. <V&M> array of products* * *Warensortiment
line (assortment) of goods (products), assortment of merchandise, merchandise assortment (line);
• breit gestreutes Warensortiment broadly diversified product lines;
• unvollständiges Warensortiment broken assortment;
• sein Warensortiment auffächern to diversify one’s product lines;
• mit einem Warensortiment ausstatten to assort with a stock of goods. -
13 изменение ассортимента
ассортимент; номенклатура товаров — line of goods
Русско-английский большой базовый словарь > изменение ассортимента
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14 номенклатура изделий
1) General subject: listed products2) Mathematics: assortment of production3) Economy: systematic classification of products4) Forestry: full mill bid5) Oil: range of products6) Mechanics: set of products7) Advertising: product lineup8) Business: product range9) Microelectronics: product mix10) Automation: (выпускаемых) product line, (обрабатываемых) product mix, (обрабатываемых) product range, (обрабатываемых) production mixУниверсальный русско-английский словарь > номенклатура изделий
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15 ассортимент
1) General subject: assortment, availability, product mix, rep, speciality, stock, range, collection (товаров, в особенности одной марки, бренда, одного происхождения), motley, product offering2) Military: spectrum3) Engineering: variety5) Commerce: line6) Trade: cross-section7) Economy: line of goods, range of articles in stock, (продукции) portfolio8) Accounting: set10) Advertising: product line, stock (товаров)12) SAP. product proposal13) Production: range of products14) Polymers: type15) Makarov: choice (для потребителя), line (для изготовителя), merchandise (в сфере сбыта), mix (товаров), product line (для изготовителя), range (для изготовителя), range choice, range of commodities (товаров), range of items (товаров), range of products (для изготовителя), range of products choice, repertoire, selection, selection (для потребителя)16) oil&gas: inventory17) Logistics: SKU range -
16 Sortimentsabteilung
Sortimentsabteilung
new-book department;
• Sortimentsausweitung increase in range of goods, expansion of assortment, product-line extension;
• Sortimentsbreite variety, buying choice, diversification [of products (product lines)];
• Sortimentsbuchhandel general booksellers;
• Sortimentsbuchhändler general (discount) bookseller;
• Sortimentsbuchhandlung retail bookshop (bookstore, US);
• Sortimentserweiterung diversification;
• Sortimentsgeschäft single-line store (US);
• ähnliche Sortimentsgruppen dazunehmen to diversify into complementary fields;
• Sortimentsmarken associated trademarks;
• Sortimentsvereinfachung, Sortimentsverkleinerung product-line simplification. -
17 asortyment
assortment, range* * *mihandl. assortment, range, line; asortyment wyrobów product line; duży l. szeroki asortyment wide choice l. selection; wide range.The New English-Polish, Polish-English Kościuszko foundation dictionary > asortyment
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18 ассортимент изделий
1) Construction: stock2) Economy: assortment of products, product mix3) Textile: line4) Business: product line, production lineУниверсальный русско-английский словарь > ассортимент изделий
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19 ассортимент товаров
1) Commerce: stock2) Economy: backlist, commodity bundle (удовлетворяющий потребителя при данном уровне цен и доходов), commodity mix, merchandise mix, range of goods3) Advertising: product range4) Business: assortment of goods, collection, collection of goods, commercial range of goods, range of commodities, stock line5) Makarov: line of goods, range of items6) Marketology: product selectionУниверсальный русско-английский словарь > ассортимент товаров
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20 номенклатура
1) ( асортимент) nomenclature, classification, assortment, range, catalog(ue), listноменклатура виробів — range of commodities ( of products), classification of products, listed products
номенклатура продукції — product mix, product range, range of products
номенклатура товарів — bill of goods, commodity classification
розширяти номенклатуру товарів — to increase the nomenclature ( range) of goods
2) ( апарат) nomenclature, privileged elite of functionaries
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См. также в других словарях:
product assortment — See product mix … Big dictionary of business and management
product assortment — /ˌprɒdʌkt ə sɔ:tmənt/ noun a collection of different products for sale … Marketing dictionary in english
Product Structure Modeling — Product structure is a hierarchical decomposition of a product, typically know as the BOM (Bill of Materials).As business becomes more responsive to unique consumer tastes and derivative products grow to meet the unique configurations, BOM… … Wikipedia
product mix — product assortment All the product lines and items that a particular seller offers for sale … Big dictionary of business and management
Assortment Strategy — The number and type of products displayed by retailers for purchase by consumers. The two major components of an assortment strategy are the depth of products offered (how many variations of a particular product a store carries), and the width of … Investment dictionary
Deep Assortment — A retail merchandising strategy in which the retailer stocks a number of varieties of a particular product line. Carrying a deep assortment of a particular product can lead a company to becoming a super specialist . It also limits the space for… … Investment dictionary
Monster & Treasure Assortment — … Wikipedia
Exclusive Assortment — A merchandising strategy in which a retailer displays the product line of a single manufacturer. An exclusive assortment may be part of an exclusive arrangement between a manufacturer and a retailer, or because the retailer seeks to brand itself… … Investment dictionary
Scrambled Assortment — A merchandise assortment strategy in which a company carries products that are unrelated to its primary line of business in order to attract additional customers. A scrambled assortment may involve carrying products that are the same type, such… … Investment dictionary
Commercial planning — is the term commonly used for commercializing a product. The success of a new product depends not only on the idea behind the product, but also on the marketing of the new product before, during and after the product launch. New Product Launching … Wikipedia
marketing — /mahr ki ting/, n. 1. the act of buying or selling in a market. 2. the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling. [1555 65;… … Universalium